I need some assistance with these assignment. value of the lumicore organisation and purpose Thank you in advance for the help! In this report, for evaluation, the architectural segment of the company has been selected because a higher amount of sales profit can be obtained from this market. The assessment section of this report comprises PEST analysis, Porter’s Five Forces analysis, industry analysis, competition analysis along with the proper implementation of marketing strategies which can be helpful for LumiCore to identify the prevailing opportunities for the expansion of its business operations. Moreover, this report also offers a detailed assessment regarding the present business situation of the company along with depicting a strategic direction to LumiCore for successfully operating within the UK’s competitive business market. LumiCore is considered as a subsidiary organization of LumiChem which is one of the leading Brazilian chemical companies. LumiCore operates under two segments i.e. architectural and decorative, manufacturing a broad range of paints, pigments, and coatings. The company operates effectively in its domestic market i.e. Brazil and is subsequently willing to expand its business operations in the UK market. The organizational operations or activities are focused upon various aims which they want to attain throughout the business period within the UK market. Moreover, the core objectives of this organization are to attain a significant proportion of market share within the retail business segment and to achieve a sustainable competitive position in the international markets. In order to meet these aims, LumiCore segregates its objectives by utilizing SMART criteria. This SMART criterion implies Specific, Measurable, Attainable, Relevant and Time-Bound. In terms of ‘specific’, the company precisely endeavors to expand its product and distribution network in the UK market. In relation to measurable facet, the company’s objective is to attain a superior market share within the UK and to develop an effective brand image in order to earn long-term profitability.
